So the story of how you created The Right-Brain Business Plan is pretty well-documented at this point, so I’d love to start off by finding out what your right-brain business plan looks like right now. Jennifer and I talked about her current right-brain business plan, and how it’s helping her to evolve her business, why she decided to retire her successful Right-Brainers in Business video summit, and how she manages her time as a creative business owner. Before starting her own business, Jennifer was a consultant for Fortune 500 companies like GAP, Inc., Accenture, and HP. She helps creative people who cringe at the thought of writing a business plan find creative ways to turn their dreams into a moola-making enterprise. On today’s episode, I’ll talk to Jennifer Lee, author of The Right-Brain Business Plan and Building Your Business the Right-Brain Way. I’m Tara Gentile, your host, and together with CreativeLive, we explore the unique strategies that creative entrepreneurs use to take control of their lives, profit from their passions, and pursue what’s truly important to them.
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